1/5/10 January Press Release: Every month Health eCooking clients receive a press release like this.
January Press Release: Every month Health eCooking clients receive a press release like this.
FOR IMMEDIATE RELEASE December 15, 2009
Release to Food Editors with High Resolution Photo Attached
CONTACT: Name, Director of Marketing, Your Hospital Name
PHONE: XXX-XXX-XXXX
WEB ADDRESS: www.yourhospitalwebsite.com
Easy Dinner Recipes Help You Keep New Year’s Resolutions
at Your Hospital Name
Go to www.yourhospitalwebsite.com
Click
Town, State – It’s that time of year when people across America wake up from turkey-induced naps and realize that maybe they weren’t as true to their diets as they should have been. According to USA.gov, “lose weight” is the country’s most popular New Year’s resolution. Couple that with recent studies calling obesity the “biggest health threat to America,” the New Year is a great time to get a fresh start on cutting fat, calories and cholesterol.
We all know, however, that promises are easier to make than to keep. That’s why this month, Your Hospital shows how to make easy dinner recipes full of lean protein but free of excess oils and fats. Six new recipes, including two new video recipes, can be found at www.YourHospitalWebsite.com:
· Video Recipe: How to Cook Salmon
· Video Recipe: How to Make Salsa Verde
· Guilt Free Mac and Cheese
· Beef Stew
· Chicken Marengo
In the first video, Chef Mitch Prensky, of Philadelphia’s widely lauded Supper restaurant, gives a tutorial on healthy ways to bake, pan sear and grill salmon steaks, which are delicious lean meats full of heart-healthy omega-3 fatty acids. In the second video, Prensky creates a salsa verde out of jalapeños, parsley, capers and fresh herbs. This tangy, mild salsa can be used atop fish or chicken, or to create your own healthy dish.
People Are Looking
According to Google Trends, the popularity of healthy recipes skyrockets during the end of December and beginning of January. More people search the web in January for ways to maintain a healthy body weight or to introduce more nutritious dinner options for their families than at any other time of the year. Web-based cooking shows, especially those featuring step-by-step instruction on how to cook basic dishes, have become increasingly popular on the web as well. The Health eCooking Show® and Your Hospital Name provide a massive database of dietitian-approved, chef-tested recipes and videos.
Easy Does It
Finding healthy recipes online is great. Making them is another thing altogether. This month’s healthy recipes were created with time-constrained and budget-strapped families in mind. Some recipes, such as Chicken Marengo, offer a complex taste in an easy, one-pot dinner that you set on the stove and don’t touch again until its finished. Guilt Free Mac & Cheese takes an all-time American favorite and makes it with a combination of low-fat cheeses, whole wheat noodles and household spices to create a taste your family won’t easily ignore. Oven Fried Chicken is much healthier than traditional fried chicken, but is still finger-lickin’ good. Beef Stew is a hearty “set and forget” Crock-Pot recipe, perfect for cold January days but with half as much sodium as store-bought brands.
Grilled Salmon with Salsa Verde and Asparagus
Heart Healthy • Diabetic • Gluten Free
Salsa Verde
1/2 cup flat-leaf parsley
1/2 cup blanched green herbs (basil or dill)
1/4 cup celery leaves
1 jalapeño, stemmed, deseeded and chopped
1 Tbsp shallot, chopped
1 Tbsp capers
1 tsp anchovies, chopped
crushed red pepper
pinch of salt
freshly ground black pepper
1/2 cup extra virgin olive oil
Salmon
4 Wild King salmon fillets (5 oz each), skin off
1 Tbsp extra virgin olive oil
1/2 tsp salt
1 tsp black pepper
Asparagus
12 green asparagus spears
1 Tbsp lemon juice
1 Tbsp extra virgin olive oil
Combine all salsa verde ingredients in a blender, and puree until desired consistency is reached. Set aside.
Rub salmon with oil, salt and pepper. Coat grill rack or grill pan with cooking spray. Heat to medium high and place fillets facedown. Cook for 3 to 4 minutes on each side.
Steam asparagus and toss in lemon juice and olive oil.
Spoon one tablespoon of salsa verde onto plate and place three asparagus spears in center. Place salmon filet on top of asparagus, and drizzle more salsa verde over the top.
Yield: 4 servings
Nutrition facts (per serving): Calories: 361; Fat: 23g; Saturated Fat: 3g; Cholesterol: 73mg; Sodium: 556mg; Carbohydrates: 5g; Fiber: 1g; Protein: 30g
Watch the Health eCooking Show and find hundreds of other recipes at: www.yourhospitalwebsite.com. Click on Health eCooking recipes.
Healthcare publisher Baldwin Publishing (www.BaldwinPublishing.com) produces The Health eCooking® Show for Your Medical Center. Go to www.yourhospitalwebsite.com to watch the Health eCooking Show.
Recipe Copyright © 2010 Baldwin Publishing. Permission to reprint recipe is hereby granted; all other rights reserved.
®Health eCooking is a registered trademark of Baldwin Publishing.

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